When we look at some of today’s household names, we think of the innovative and creative entrepreneurs behind them.

We connect our Apple iPhones to our Tesla cars and get our news from Twitter. We see these companies as the epitome of what it means to be successful in the twenty-first century. But we don’t think about how revolutionary ideas often only stick after thousands of failures.

Innovation exists because problems exist. And it is the entrepreneurs who identify these problems and work to solve them who are responsible for bringing about innovation. But behind every success story is a long list of failures.

Read more here https://www.forbes.com/sites/allbusiness/2022/11/15/3-ways-to-reframe-failure-by-changing-your-perspective/?sh=762175402f70